Mexican Media Brands
Content Marketing Strategy for B2B
By: Tyler Hayzlett, Chief Marketing Officer, The C-Suite Network
How do you develop your content strategy like a media company? Develop a media mindset.
7 Steps to Better B2B Marketing Planning
By: Forrester
This Forrester e-book is filled with analyst advice and a proven approach to 2023 marketing planning so you can focus on flawless execution.
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
By: Tanhaz Kamaly, Partnership Executive, Dialpad
Both branding and brand identity work to enhance your business, but how? So if your branding is the basis of your brand, what is your brand identity? Those questions and more are answered in this article.
#brandbuilding
Life On Deadline
By: Kate Hand
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
The Ultimate Blogging Guide to Content That Works
By: Tim Stoddart, CEO, Copyblogger
This guide will show you how to avoid common blogging mistakes and craft a strategy that leads to sustainable growth.
#brandbuilding
Put These Call-To-Action Tips on Your Favorites List
By: Jodi Harris, Director of Content Strategy, Content Marketing Institute
Review these tactical tips and examples for creating a call to action (CTA) to make your copy more compelling, layouts more appealing, and campaigns more successful.
#copywriting
Are You Asking the Right Questions in B2B Marketing?
By: Marcia Trask, Director of Campaign & Content Strategy at Integrate
To help marketers build better, buyer-focused campaigns, here is a list of the five fundamental campaign planning questions that B2B marketers need to answer.
#brandbuilding
How to Use Your ERP to Supercharge Your Marketing
By: Paul Van Metre, Co-Founder, ProShop ERP
Don’t spend thousands on marketing that doesn’t land with your potential customers.
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
By: Olesia Filipenko, Web Content Writer, WritingBreeze
Neuro copywriting has nothing to do with manipulation. While it can relate to natural-language processing communication techniques like anchoring and mirroring, it’s more about the application of concrete, actionable writing techniques.
#copywriting
Your Dark Side Can Also Shine
By: Ángela Castro, Senior Digital Editor, Modern Machine Shop México and Plastics Technology México
Senior Digital Editor for Gardner Business Media's Mexican websites, Angela Castro, discusses how she has experienced and lived firsthand the Gardner Business Media culture and found a working place full of innovation, support and grace.
Tools of the Trade: Maximizing Trade Show Sales – Lead Followup
By: Mark Semmelmayer, Chief Idea Officer, Pen & Inc. Marketing Communications
You’ve scheduled the right show, the booth drew traffic and you generated leads. Now what?
#leadgeneration
Navigating Turbulence: Marketing a New Trade Show Amidst COVID-19
By: Chris Saulnier, Marketing Manager, Plastics Technology | CompositesWorld
Chris Saulnier, marketing manager for Plastics Technology and the Plastics Technology Expo (PTXPO), writes about the challenges and opportunities of marketing a new trade show during the COVID-19 pandemic.