Content Marketing

Key Initiatives for an Effective Content Strategy

By: Jordan Friedman, Contently

Spending the time and resources to set goals and decide what you want to publish can help you better meet your customers’ needs and reach your business goals or KPIs.

Content Marketing

Content Propels Manufacturers’ Marketing Success

By: George Stenitzer, Founder and Chief Content Officer, Crystal Clear Communications

One key finding from new research by the Content Marketing Institute: Content marketing is growing more important to marketers who work in manufacturing. Marketers’ top challenge: How to align content to your buyer’s journey.

Content Marketing

Infographic Design Trends for 2023

By: Andrew Hutchinson, Content and Social Media Manager, Social Media Today

Looking for ways to make your visuals stand out in 2023? The team from Venngage has put together a new overview of key visual trends in infographics, and how you could look to present your data in the new year.
#design

Pipeline’s Secret Weapon: Full Funnel Marketing

By: B2B Marketing

Why pipeline’s secret weapon is full-funnel marketing (and how to prove it).
#brandbuilding

Marketing - General

Gardner’s Industry Buying Influence Study 2022: Tactical Considerations for Marketers

By: Mark Semmelmayer, Chief Idea Officer, Pen & Inc. Marketing Communications

Drafting marketing strategy and tactics, based on stated buyer behavior, helps optimize opportunities for success.

Your Silos Are Showing in Your Customer Experience

By: Jeannie Walters, Customer Experience Expert, International Keynote Speaker, and Founder of Experience Investigators

The challenges of silo-busting can make addressing the problem confounding to even the savviest of organizational leaders. Let’s look at common areas where silos prevent success and what to do about them.
#customerfocus

Marketing - General

What Makes a Good Marketing Message?

By: George Stenitzer, Founder and Chief Content Officer, Crystal Clear Communications

Marketers need a message that’s easy to deliver in any medium — digital, physical, in person, or hybrid. With a real Message Map, your message becomes much easier to deliver and absorb.

Content Marketing

Prep Your Team for the Future of Marketing with Key Lessons

By: Sharla Moody, Contributing Analyst, NewsGuard

The future of marketing will house different roles. AI will do repetitive tasks and even some level of data interpretation. Future marketers will focus on strategy, testing what AI delivers, and optimizing AI to perform better tasks. Humans will still be at the wheel. We’ve just got a new navigator.

Marketing - General

Networking by Association: 6 Reasons to Join a Local Industry Group

By: Debi Williams, Director of Digital Content Services, Gardner Business Media

Debi Williams, Director of Digital Content Services, shares her go-to piece of advice for young professionals. Join your local industry association.

Social Media Marketing

Ways to Avoid Social Marketing Missteps

By: Kassidy Krown, Digital Advertising Manager, Agile Education Marketing

In the digital age of texts, tweets, likes and posts, what steps should companies take to successfully integrate social media into their business marketing strategies?

Web and Digital Marketing

Digital Marketing Trends You Need to Know for 2023

By: Michael Brenner, CEO and Founder, Marketing Insider Group

What are the most important digital marketing trends we’ll likely see in 2023? This article will discuss in more detail specific trends to look out for.

Marketing - General

Gardner’s Industry Buying Influence Study 2022: Behavioral Considerations for Marketers

By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications

Planning with an eye toward current buyer behavior is key to keeping current and enhancing opportunities for success.
#brandbuilding